The study of meaning and purpose behind something.In this context we are looking for meaning and relevance behind 'design'.It is crutial to inculcate the habit of asking 'why'.
It also used to manipulate people.For example nature.can it give a person a harmonious feeling.Mr Charles also gave an example of ironman and he showed us the birth of new products.In asian context if we get the skill /act of carving or painting then we are great.However in western context, copy is plagiarism.
Question and answers
-The main problem
Meaning to implied
-Example:Mr Charles is having a stomach ache(he havent have his lunch)
The context represent (using a metaphorical/conceptual vehicle)
-the story behind it
-it also depends how strong the designers wan it to be but sometimes the audience doesn't understand it.To designers have to translate the message to the audience.
Symbols become identities based on the context it represents
-when people started to have manifesto
-designer must have a manifesto
-put manifesto strong as a portfolio or a resumes
-do not assume something without a proof
-some designers fall prey to assumption.
The list of question that we ask
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Cititation from The Art Of War- Sun Tzu
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